MENGUKUR INKLUSI KEUANGAN DIGITAL PADA UMKM DENGAN MODIFIKASI MOBILE TECHNOLOGY ACCEPTANCE MODEL

Gusi Putu Lestara Permana; Ni Kadek Arisya Putri

doi:10.29303/jaa.v9i2.579

Authors

Gusi Putu Lestara Permana Universitas Pendidikan Nasional
Ni Kadek Arisya Putri Universitas Pendidikan Nasional

DOI:

https://doi.org/10.29303/jaa.v9i2.579

Keywords:

Payment Gateway, Inklusi Keuangan Digital, Mobile usefulness, Mobile Ease of Use, Behavioral Intention

Abstract

The Micro, Small, and Medium Enterprises (MSMEs) have demonstrated resilience and played a crucial role in saving Indonesia's economy during significant crises, such as the Covid-19 pandemic. Technology, especially in finance, can drive digital financial inclusion for MSMEs despite challenges. This study assesses digital financial inclusion in MSMEs through Payment Gateway, applying a modified Mobile Technology Acceptance Model (MTAM). Using purposive sampling, 100 MSME operators were surveyed, and data was analyzed with PLS-SEM. The findings highlight service usefulness, ease of use, intention, cost, and usage intensity significantly affecting Payment Gateway adoption in Denpasar's MSMEs. The study's implications suggest that MTAM offers valuable insights into the factors influencing Payment Gateway adoption, providing a basis for government and financial institutions to design programs supporting digital payment adoption and enhancing financial inclusion within MSMEs.

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